Choice Genetics News & Happenings

The new CEO of Choice, Thomas de Bretane


After a career of 37 years in the pig genetics business, Pieter Antoon Seghers has elected to reduce his professional time commitments and pass on the torch. On October 1st 2019, Thomas de Bretagne will succeed him as CEO of Choice. Thomas de Bretagne has more than 15 years of experience in animal genetics. He [+]

1st International Swine Day 2019


1ST INTERNATIONAL SWINE DAY 2019 Kicks off with Choice Argentina On April 3, 2019, pig producers, customers and friends from the sector met in Rosario, Province of Santa Fe, Argentina, for the first International Swine Update Day. Commercial technical director, the Med. Vet. Adrian Guillen opened the session by introducing the new Choice logo and [+]

Positive Vibes During Iowa Pork Congress


POSITIVE VIBES DURING IOWA PORK CONGRESS CHOICE USA   On January 23-24, 2019, the Choice US sales team, R&D and support staff attended the 47th annual Iowa Pork Congress in Des Moines, Iowa. Ice and snow could not keep the more than 5,000 people away! This is the largest winter swine trade show and conference [+]

Choice Launches New Logo and Tagline


CHOICE LAUNCHES NEW LOGO AND TAGLINE At 4th International Meeting in Berlin, Germany The Choice Genetics 4th International Meeting in Berlin last November welcomed more than 100 attendees— distributors, key account customers—from more than 20 countries all over the world.  The Meeting launched a new era for Choice, resulting in a branding evolution, and a [+]

Chuck Woods Joins Choice Genetics USA as National Sales Manager


West Des Moines, IA – Choice Genetics USA is excited to announce that Chuck Woods will join the Choice team on April 01, 2019 as National Sales Manager. Chuck has an acute understanding of the swine industry and a passion for providing customer solutions. A well-rounded background in production, genetics, nutrition, and sales made him [+]