Caring for life
Creating and developing high-performance and sustainable genetic solutions.
BEYOND A SIMPLE SUPPLIER OF swine GENETICS, CHOICE IS A SOLUTION PROVIDER.
Innovative, differentiated products, and technical expertise allow us to offer you tailor-made solutions.
Choice is fully in line with the current dynamic of economic and societal sustainability of swine production. Choice’s new positioning: “Taking Care of Life” reflects our ambition and values.
This slogan expresses our vocation: “to serve the pork value chain” in 5 key areas: our Customers and Partners, our Teams, Animals, People, and the Planet.
Thomas De Bretagne,
CEO
vision
Our role is to take care of
Caring for our customers and partners
Animal easy to manage
Movement of animals, minimal farrowing intervention, feeding programs, breeding management: we select our lines to provide you with a certain working comfort.
Daily support
Auditing your operations, evaluating production parameters, exchanging information, analyzing, recommending, implementing and monitoring of the progress plan: we are committed to your side.
Better technical and economic performance
Our researchers and technicians bring their expertise to optimize the expression of genetic potential, achieving the best profitability while meeting societal expectations.
The power of a global network
Our locations on 4 continents are a source of creativity, sharing experiences and know-how. There is bound to be an expert on your subject within our network..
Caring for our teams
Continuous training
Our teams are trained continuously in the latest technologies and advances in breeding technology. We are committed to bringing you the best know-how.
State-of-the-art tools, excellence in know-how
Genomics, RFID, imaging: In partnership with universities and research institutes, we use the latest generation and breakthrough technologies to stimulate the creativity of our teams.
Recruit the best and play as a team
Recruiting the best talent into our teams is a first step. Encouraging excellence through positive management and strong team cohesion are essential in our approach.
Caring for people
Meeting societal expectations with more ethical food
Our lines are specially selected to promote characteristics that are more respectful of the environment, animal welfare, and human health. Our technical experts will support you in setting up alternative solutions.
The pleasure of eating quality meat
To satisfy the consumer, our duty is to guarantee the taste quality of our products and meeting the needs of food safety.
Making animal protein accessible to more people
Food is at the heart of our health. 800 million people are malnourished. Faced with this challenge, we are working to feed an ever-increasing world population by producing a sustainable and health-friendly food that is accessible by all.
Caring for animals
No.1 in the market for maternal qualities
With an average of 16 functional teats and high volume of milk production, our maternal lines are known to be the best on the market and naturally guarantee a good start for piglets.
Better natural defenses, less antibiotics
Our genetic programs are geared towards the creation and development of naturally robust and resistant lines. This encourages a reduction in the use of antibiotics in livestock.
Quiet and sociable offspring
A good human to animal relationship and a calm and sociable behavior is a fundamental element of our selection programs through the use of sensors and digital technologies dedicated to these characteristics.
Care for the planet
Improving feed efficiency
Selecting animals that are feed efficient. This is the work done on a daily basis to reduce the environmental impact of pork production.
Preserving natural resources
Our efforts are aimed at reducing the carbon footprint in all possible areas of pork production. Our breeding efforts are focused on feed efficiency to preserve cultivatable land.
Supporting and developing sustainable livestock farming
We are an active member of the Natural Concept, and thus encourage companies in the pork industry to progress towards a more sustainable production system.
Choice joins the axiom group!
Axiom Group acquires Choice Genetics France, Poland and Brazil.