News > Jeff Jorgenson reinforces Choice USA’s team as General Manager

Choice is happy to announce that on February 1, 2020 Jeff Jorgenson has joined Choice USA in the capacity of General Manager. Jeff replaces Pieter Seghers who – after a 35-year career in the industry – is retiring.

Over the course of his professional career, Jeff has gained an extensive operational and financial background in the livestock, meat, and animal genetics business in the USA with recent tenures at Friona Industries as CFO and King Ranch as Area Manager of Livestock Operations.

Jeff joins the West Des Moines-based team during a period of rapid expansion

In his capacity of General Manager, Jeff will be heading the USA team in order to ensure growth and operational excellence at a moment that Choice is adding 7,000 sows in new state-of-the-art multiplication farms producing the CG36 parent gilt in the USA.

Thomas de Bretagne, CEO of Choice global: “I am very excited for the Choice Genetics – family as Jeff will bring many years of management experience, a focus on operational excellence, an in-depth understanding of finances, as well as, strategic planning, marketing, technology, and processes.”

Jeff Jorgenson: “I couldn’t be more excited to take on this role with a great organization backed by great people. The future holds great promise for everyone involved especially the customers we will serve following Choice’s motto of “Caring for Life” and its results-oriented mission as solution providers.”


On Choice: Choice is a global pig genetics company and part of Groupe Grimaud, a major multi-species animal genetics company. Choice has subsidiaries in France, Poland, the USA, and Brazil and its breeding stock is marketed in more than 36 countries. Product differentiation, innovation and service are at the heart of the company. Choice offers tailor-made solutions for the entire pork value chain.

Contact Choice:

Stéphanie GUYOT
Marketing Director

+33 6 08 47 26 27

Contact Groupe Grimaud:

Marketing & Communication Director

+33 6 70 59 91 69