News > Choice Launches New Logo and Tagline


At 4th International Meeting in Berlin, Germany

The Choice Genetics 4th International Meeting in Berlin last November welcomed more than 100 attendees— distributors, key account customers—from more than 20 countries all over the world.  The Meeting launched a new era for Choice, resulting in a branding evolution, and a new logo identity and positioning.

In order to highlight new trends in the global pork value chain, Choice invited external keynote speakers. Dr. Christine Roguet of the French Pork Institute (IFIP) gave a presentation about trends in societal expectations in the European pork market. Dr. Alex Eggen illustrated the challenges and potential alternatives for the reduction of antibiotics use in pig farming. And Mr. Boris Duflot (IFIP) concluded the presentations with a benchmark cost On January 23-24, 2019, the Choice US sales team, R&D and support staff attended the 47th annual Iowa Pork Congress in Des Moines, Iowa. Ice and snow could not keep the more than 5,000 people away! This is the largest winter swine trade show and conference in North America, hosting 500 booths showcasing the latest in products, services and solutions for the swine industry. The Iowa Pork Congress was an extremely positive experience for Choice whose US team had a full agenda of interesting meetings and presentations. This made the event a great success despite the weather. Choice’s new logo and tagline, as well as a refreshed trade show booth were unveiled at the Congress. analysis of pork production by world regions.

During the afternoon, team members demonstrated how the Choice products can support the new trends in global pork production. Our new identity including a refreshed logo and the shortening of our company name from Choice Genetics to just Choice was also presented and discussed during this session.

We adopted the Groupe Grimaud tagline Caring for Life since it fully represents Choice’s new brand positioning based on the five pillars adopted to better meet the expectations of the pork industry. We invite you to view a short video summarizing our new vision. Click here