News

Choice Genetics June 2017 Newsletter

2017.06.27

  THE “QIQO – PRINCIPLE”: QUALITY IN…QUALITY OUT. Some of you might have heard the term “GIGO” standing for “Garbage In – Garbage Out”. It is used by statisticians and geneticists who want to indicate that the quality of a statistical analysis will be unreliable (or “garbage”) if it is based on inaccurate (or “garbage”) [+]

UPCOMING EVENTS – MARCH 2016 to NOVEMBER 2016

2016.03.16

CAHE Qingdao, China May 16-20, 2016 World Pork Expo Des Moines, IA June 8-10, 2016 NPIC Wisconsin Dells, WI July 10-23, 2016 SPACE Rennes, France September 13-16, 2016 Leman Conference St. Paul, MN September 19- 22, 2016 Sommet De L’Élevage Clermont-Ferrand, France October 5-7, 2016 Leman China Nanjing, China October 16-18, 2016 Euro Tier Hanover, [+]

ANNUAL GENETIC REVIEW HELD IN WEST DES MOINES – USA

2016.03.16

The three Choice Genetics R&D departments met in West Des Moines, IA for their annual “Genetic Review”. Teams of geneticists from Choice Genetics France and Choice Genetics USA were present for the event, as was Dr. Fu, representing the new subsidiary: Choice Genetics China. Olivier Demeure, Groupe Grimaud’s Chief Scientific Officer, was also present to [+]

Welcome New Employees

2016.03.16

CHOICE GENETICS USA Dr. Gonzalo Martinez Choice Genetics USA is proud to welcome Dr. Gonzalo Martinez to the Choice  Genetics USA R&D  team. Dr. Martinez earned his PhD from the University of Nebraska, Lincoln,  and has extensive experience in livestock improvement. He is based in the West Des Moines office with his primary responsibility being the Choice Genetics Genetic Evaluation [+]

Brand Value: Sakamoto Farms 50th Anniversary

2016.03.16

If you think about it, a brand is really a promise. Brands, and the products offered underneath the brand, are developed to convey certain standards of quality, of processes used, or even reasons behind the company. Sakamoto Farm has adopted and accelerated this marketing principle and Choice Genetics, along with our distributor CF East Japan, [+]

Choice Genetics March 2016 Newsletter

2016.03.16

CHOICE GENETICS’ R&D TEAM – LEADING INNOVATION Defining R&D and breeding strategies in order to realize the performance objectives, is a core task of the Choice Genetics R&D team. It is a complex topic which needs a very systematic approach. We take into account the product requirements of all the players of the pork value chain: producer, [+]