New CEO @Choice


After a career of 37 years in the pig genetics business, Pieter Antoon Seghers has elected to reduce his professional time commitments and pass on the torch. On October 1st 2019, Thomas de Bretagne will succeed him as CEO of Choice.  Thomas de Bretagne has more than 15 years of experience in animal genetics. He [+]

SPACE 2019 in Rennes (France)


Choice will be taking part of the SPACE in Rennes (France), the international exhibition for animal production, from 10 to 13 september 2019. [+]

Choice Latin America Meeting


The Choice Latin America meeting took place during the last week of May 2019 in Medellín, Colombia. It was hosted by Solla, the Choice distributor for Colombia, Peru and Equador. Ten nationalities were exchanging during 3 days ideas focused on “Caring for Life” the new positioning of Choice. In addition, discussions were held about global [+]

Newsletter- May 2019


At the end of 2018, Choice Genetics (Choice) entered a new stage in its history. Our newly reinforced values and objectives are evident in refreshed branding elements and a new tagline-Caring for Life, that expresses our commitment to serve the pork value chain in five key areas : customers and partners, our teams, animals, people [+]