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News > Choice Genetics March 2016 Newsletter

CHOICE GENETICS’ R&D TEAM – LEADING INNOVATION

Pieter Seghers, CEO - Choice Genetics

Pieter Seghers, CEO – Choice Genetics

Defining R&D and breeding strategies in order to realize the performance objectives, is a core task of the Choice Genetics R&D team. It is a complex topic which needs a very systematic approach. We take into account the product requirements of all the players of the pork value chain: producer, slaughterhouse, processor, retailer and – the most important actor – the end consumer of pork. At the center of Choice’s evaluation process is the economic relevance of the different traits which differ from market to market and which evolve over time. Once an economic weight is given to each trait, they are all combined in an overall selection index. Thanks to the implementation of a powerful combination of innovative selection tools and methodologies, we were able to speed up dramatically the genetic progress which is translated into top field performance of Choice Genetics products as is proven in several comparative trials.

Choice Genetics conducts its R&D activities in nucleus farms on three continents. Our R&D centers in the USA, France and China allow for the selection under different environments in order to deliver genetics adapted to specific market conditions.

Enjoy this issue of the Choice Genetics Newsletter and I’m looking forward to seeing you in the near future.

Pieter Seghers, CEO

THE ABOVE ARTICLE IS A PART OF THE 2016 MARCH NEWSLETTER, OPEN THE PDF TO VIEW THE FULL NEWSLETTER.