The Choice Genetics Innovation Platform

Choice Genetics employs value-driven innovations, on a unique selection platform, bringing to market superior products that deliver the best Total Value compared to alternatives.

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1. Focus on Feed Efficiency

Improving feed efficiency by directly measuring both individuals and family groups for social competitive effects.

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2. Computed Tomography(CT)

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Faster genetic progress in carcass value and feed efficiency through increased accuracy of selected candidates scanned at heavy North American market weights.

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3. Disease Tolerance Technology

Enhanced performance under disease challenge:

  • Robust ADG
  • Lower mortality
  • Fewer culls & lights
  • More full-value pigs sold

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4. Selecting for Sow Lifetime Productivity

  • Increased number born live above a minimum birth weight
  • Maximum annual reproductive productivity/throughput
  • Emphasis on lifetime performance
  • Longevity, lower replacement rate, lower death loss
  • Piglets off to a better start in wean to finish barns

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5. Whole Genome Selection

Transition from Marker Assisted Selection to Whole Genome Selection providing significant increase in prediction accuracy.

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