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News > Spotlight: 40th Anniversary of Central Farm East, Japan

Swine genetics companies are usually focused on the speed of change. Small, incremental improvements are made, generation-by-generation, with the goal of forward progress over time. With this in mind, 2015 is a year with incredible change and improvement but it is also a year to look and celebrate something much more long term.

Choice Genetics pigs arriving in Japan as a part of one of the annual shipments. 

Choice Genetics pigs arriving in Japan as a part of one of the annual shipments.

(Above photo, 1989 Dekalb swine study team)
2015 is the 40th anniversary of the Choice Genetics distribution partnership in Japan. In 1973, then Central Farm had been a long term Dekalb poultry customer when they decided to import stock from the US. They began a multiplication program and started to sell breeding stock in Japan in 1975. Both parties have had name changes since then but the fundamental business of locally multiplying and distributing superior branding products in the important Japanese market has remained in place from the beginning.

2014 Visit to Choice Genetics France.

2014 Visit to Choice Genetics France.

Today, CF East Japan is led by its President, Kichio Hashimoto; only the first person to hold that position after founder Hideo Suzuki retired. Central Farm’s Masahiro Uehara is their long standing President. Each company sells branded Choice Genetics products in their regions; Central Farm in the south and CF East in the central and north. There are a series of multiplication farms at various levels of their customized and unique pyramid. GGP boars and gilts are imported twice per year in support of the genetic program. These distributors were the first in the world to source genes from both Choice Genetics USA and Choice Genetics France to combine into one program. This program is, and always has been, dedicated on ultimate meat quality in the market animals produced by their customers. In this highly respected market, quality traits of high intermuscular fat / marbling, color, shape, and composition are valued and domestic producers that provide these products to the market are rewarded. To reach this standard took time and dedication of a genetic program that makes improvement in many aspects but to accomplish this without harm to the valuable meat quality traits.

Serving Choice Genetics pork product at a banquet in Japan. 

Serving Choice Genetics pork product at a banquet in Japan.

Mr. Hashimoto says, “Proven production in Japan along with innovative new technology methods from Choice Genetics helps with sales.”  “We and our customers have confidence in the value of the products”.

In a scientific field, which is used to measuring things in very small increments, our long-standing partnership has an amazing 40-year history. We celebrate this accomplishment with the full support of and respect for each other.

THE ABOVE ARTICLE IS A PART OF THE 2015 JULY GLOBAL NEWSLETTER, CLICK THE PDF BUTTON ABOVE TO VIEW FULL NEWSLETTER.